Virtual | Fractional Channel Chief
Drive revenue growth, optimize partnerships, and expand market reach through indirect sales channels.
On-Demand Channel Leadership for Sustainable Growth
A successful channel strategy starts with a clear picture of your organization and objectives. Our Virtual Channel Chief service bridges that gap. Acting as your fractional Channel Chief, we deliver executive-level channel strategy on demand—aligning your indirect sales programs with corporate objectives and partner needs to achieve:
Expanded Reach
Access new markets and regions via established partner networks.
Stronger Relationships
Tap into partners’ long-standing customer relationships and multi-term contracts.
Cost Efficiency
Reduce in-house sales and marketing overhead by utilizing partner resources.
Increased Revenue
Drive higher sales volumes—especially impactful for subscription-based models.
Focus on Core Competencies
Allow your team to concentrate on product innovation while partners handle distribution.
Channel success hinges on deep relationships and expertise in the technology-services-distribution (TSD) ecosystem. As your on-demand Channel Chief Officer, we deliver executive-level strategy and hands-on execution, without the commitment or cost of a full-time hire.
Our Customized Assessment
Analyzes Your Business
We kick off with an in-depth review of your business—your mission, annual revenues and three-to-five-year growth targets, long-term vision or exit strategy, and complete products-and-services portfolio. From there, we evaluate your sales model—whether direct, wholesale or strategic partnerships—and analyze customer-lifecycle metrics like onboarding effectiveness, upsell performance and churn rates to inform a tailored, data-driven roadmap.
Virtual Channel Chief Services
We leverage our expertise and a customized strategy to meet your unique goals
